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Alexa Rank : Everything You Need to Know About It

بلال مشلب أكتوبر 5, 2020

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Alexa Rank : Everything You Need to Know About It

5-10-2020

Alexa Rank : Everything You Need to Know About It

What Is Alexa Rank? Short Definition:

Alexa rank is a global ranking system that ranks millions of websites in order of popularity.

It’s calculated by looking at the estimated average daily unique visitors and number of pageviews for a given the site over the past 3 months.

The lower your Alexa rank, the more popular the website is.

In this article, you’ll learn everything there is to know about the Alexa rank, how it is calculated, how to improve it, the top rated sites, and more.

But what does it mean for a website to have a high Alexa ranking?

Simply put, the lower the Alexa rank, the better (estimated) traffic is.

Let’s find out more.

What is Alexa Rank? (Extended)

Alexa rank is a global ranking system (and a subsidiary company of Amazon.com) that uses web traffic data to list the most popular websites.

Alexa traffic ranks

It ranks literally millions of websites in order of popularity, with the lower your Alexa rank, the more popular your site is (according to Alexa at least). It also looks at how a website is doing relative to other sites, making it a useful benchmarking KPI or for competitive analysis.

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How Does Alexa Rank Work?

Alexa rank is calculated by combining a site’s estimated traffic as well as visitor engagement over the previous three months. Traffic and engagement are estimated from data provided by its toolbar. This monitors a user browsing behavior which acts as a sample of all Internet users.

If you want to contribute data to the rank, to get started you just need to download and install the Alexa toolbar:

Alexa toolbar for Chrome

This will display the Alexa Rank of the visited website. It will also send traffic data to a central server, recording your IP address and the URL you are visiting.

How Is Alexa Rank Calculated?

So we’ve briefly touched on this but let’s look at it in a bit more detail.

According to Alexa’s official website, the rank is calculated using a combination of estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months.

Data for their ranking system is based on traffic provided by their “global data panel”. This data is gathered from internet users who use one of the browser extensions available for Google Chrome, Firefox, Internet Explorer etc.

The Alexa ranking algorithm audits a site and calculates the frequency of visits. If the same user visits a website more than once on the same day, it is counted as a single visit.

The parameters used for measuring a site’s individual ranking is based on two items:

Unique daily visitors: the traffic/number of Alexa users visiting a site in a day.
Average pageviews: number of times a particular page or URL is viewed by Alexa users.

From here, the site with the highest combination of unique visitors and page views is ranked Number 1.

(Pssst, if you are curious, the number 1 site begins with G and rhymes with oogle.)

The algorithm also looks for any potential biases and amends its rankings in order to compensate for the visitors who are not included in Alexa’s measurement panel.

It has also been said that Alexa sources third-party data to give a broader view of internet users.

Is Alexa Ranking Accurate?

Although Alexa rank can be a good way to compare one website’s performance against another’s, Alexa’s statistics are not necessarily the most accurate

In fact, people have compared Alexa vs Google Analytics, coming to the conclusion that Alexa is not as accurate. With some sites that receive much higher page views actually having a lower Alexa rank (GA: 153,177 & Alexa: 346,890 vs GA 3,852 & Alexa: 194,636). Remember, the lower the better.

Alexa vs Google Analytics

Alexa vs Google Analytics (Image source: Marketing4Restaurants.com)

This is probably because Google has a much wider coverage than Alexa, as not everyone will have the Alexa toolbar installed to track.

Because of this lower coverage, treat Alexa rank as an overview for comparison purposes and not an absolutely accurate overview of a website.

Can Alexa Rank Be Manipulated?

According to Search Engine Journal, you can manipulate your website’s Alexa rank. By creating a JavaScript function to open an array of page addresses from your website, you can artificially increase your Alexa rank. The goal is to get each address to open in a separate window, thus increasing pageviews.

Of course, this is not recommended as it is horrible for UX. How many times have you been annoyed by one of those sites that makes you click through to multiple pages to read just one article?

It’s annoying. Don’t be that person.

However, the better and recommended way of improving it is to write good and regular content to get the right traffic to your site. You know, SEO 101.

Artificially boosting your Alexa rank is only a short term tactic. And like a lot of quick fixes, it won’t last in the long run.

How Do I See My Site’s Alexa Rank? (Hint: Use This Rank Checker)

Checking your website’s Alexa rank is pretty simple. Just head over to Alexa’s official rank checker, put the URL of the site you want to check and hit find:

Alexa rank checker

From here, you can do another search or view the site’s stats:

Alexa rank checker: results

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